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Three business owners explain what drew them to Los Cabos, revealing how residents and visitors can tap into the region’s healing community
Los Cabos has long attracted tourists and real estate investors, but the peninsula is now drawing a different kind of entrepreneur. Healing practitioners, mindfulness instructors, and holistic health providers are establishing businesses at a growing pace here, creating a wellness sector that spans from ancient practices to innovative healing experiences.
The shift raises questions about what makes this destination appealing beyond its obvious climate and lifestyle advantages. We spoke with three practitioners who have launched successful businesses in the region. Their insights reveal not only why Los Cabos attracts wellness entrepreneurs but also how residents and visitors can access the natural energy and healing community these entrepreneurs have found here.
In Their Own Words: Three Perspectives on Choosing Los Cabos
The business owners we spoke to are making their mark on Los Cabos’ growing wellness sector, each with distinct stories about what drew them to establish their practices here. Beyond the peninsula’s natural beauty and favorable climate, each revealed deeper reasons for choosing this location over other wellness markets. Their perspectives demonstrate the specific factors that make Los Cabos appealing for those launching a business venture or simply prioritizing health and well-being.
Access to the Land’s Healing Energy
Samantha Villavicencio, founder of The Cabo Wellness Studio, shared how her journey of healing and transformation led her to Los Cabos. With a background in marketing and brand strategy for global wellness and lifestyle brands, she saw an opportunity to amplify the powerful yet under-recognized wellness culture growing here.
“I started The Cabo Wellness Studio as a way to give back to the land that helped me heal. Cabo is not just a luxury vacation place; it’s a sacred portal where water (ocean) meets fire (desert) and helps you find the right balance. It holds deep healing, ancient wisdom, and a conscious community that’s ready to be seen.”
Her studio offers a personalized wellness concierge, workshops, and a monthly membership with events that integrate sacred rituals with modern wellness practices. Villavicencio’s vision is to create a space that reflects the local environment’s energy and supports a conscious community eager for connection and growth. By highlighting local healers and fostering collaboration, she’s helping to build a visible, thriving wellness ecosystem in Los Cabos.
Slower Rhythms of the Natural Landscape
Danielle Paré, somatic practitioner and founder of Senses Baja, described how she hopes to offer a space where people can reconnect—to their bodies, their breath, and the quiet wisdom within—aligns perfectly with the natural landscape of Baja.
“I chose to open my Somatic Therapy & Movement Studio, Senses: A Somatic Experience, in Los Cabos because the land here invites connection. The desert, the sea, and the slower rhythms of Baja create the perfect backdrop for embodied healing.”
Her studio offers breathwork classes and personalized somatic sessions addressing trauma and emotional blockages stored in the body, focusing on healing through movement, breath, and mindfulness. She views the calming pace and natural environment of Los Cabos as integral to her clients’ transformations.
Grounding Energy That Supports Transformation
Javier Montiel, founder of Sound Healing Los Cabos, explained his calling to share “the medicine of sound” as a pathway for transformation, love, and heightened awareness. He sees the peninsula’s natural energy as a key factor in his work and the region’s wellness potential.
“This land—so alive, so powerful—deserved more than the noise of the party: it deserved to vibrate loudly. Los Cabos has a unique energy, a natural force that fosters awakening… It’s a fertile place where wellness businesses can genuinely thrive.”
His mission extends beyond individual healing to shifting the area’s reputation from a party destination to a sanctuary of awareness and reconnection. Montiel emphasizes that the vibrational qualities of the land itself—desert, sea, and sun—enhance both personal transformation and community connection, creating conditions that allow businesses to flourish.
Integrating the Baja’s Healing Energy Into Your Daily Life
The healing energy that drew these entrepreneurs to Los Cabos is accessible to anyone living in or visiting the region. Whether you’re inspired by Villavicencio’s focus on sacred space, Montiel’s emphasis on natural energy, or Paré’s attention to rhythmic living, there are a few ways to build your own wellness routine by connecting with the land and lifestyle itself.
Align With Daily and Seasonal Rhythms
Los Cabos’ consistent climate creates unique opportunities for year-round outdoor practice. The region’s dramatic sunrises and cooler early temperatures make mornings ideal for movement sessions, while late afternoon offers another optimal window as the day’s heat begins to ease.
Mid-day hours, when temperatures peak, become natural times for quieter practices—meditation in shaded spaces, journaling, or gentle indoor movement. This rhythm shifts slightly with the seasons: summer calls for earlier start times to avoid intense heat, while winter’s milder temperatures allow more flexibility throughout the day.
Cabo’s clear skies and predictable light patterns make it easier to sync personal routines with natural cycles. Many residents find that aligning their practice schedule with sunrise and sunset helps regulate energy and mood more effectively than rigid time-based schedules.
Incorporate Locally-Grown Organic Produce Into Your Routine
In Los Cabos, access to fresh, locally grown produce is a key part of the region’s wellness offerings. The climate supports year-round growth of high-quality fruits and vegetables, making it easier for residents to enjoy seasonal, chemical-free ingredients.
Beyond the large grocery chains, Los Cabos has a growing network of organic markets, farm stands, and specialty shops that prioritize local sourcing. Weekend farmers markets in both Cabo San Lucas and San José del Cabo feature local growers, while dedicated organic stores throughout the corridor offer curated selections of pesticide-free goods.
We spoke with Alex Escobar from Baja Organic, whose mission is to provide residents with reliable access to fresh, chemical-free produce:
“For me, eating organic is all about keeping our bodies healthy and enjoying food the way it’s meant to be—without chemicals or additives. We want to make sure that people in Los Cabos, whether at home or in the kitchen as chefs, have access to local, high-quality produce they can use every day or to create memorable culinary experiences.”
By sourcing from providers like Baja Organic or visiting the region’s many organic markets, you can enjoy clean eating year-round, taking full advantage of what grows best at different times. This approach allows you to incorporate a variety of local fruits and vegetables into your meals, supporting both a healthier lifestyle and the local agricultural community, while making wellness part of your everyday routine.
Curate Your Personal Space
You can create your own wellness space right at home, even in a small terrace, balcony, or dedicated corner. The key is working with Los Cabos’ natural advantages: abundant natural light, consistent temperatures, and the interplay between desert and ocean environments.
Consider the unique qualities of your specific location. If you have ocean views, position your practice space to take advantage of the horizon line for meditation or breathwork. Spaces with varied exposure offer flexibility for different types of sessions throughout the day.
For those considering more comprehensive home wellness design, local interior designer Barrie Livingstone covers how elements like biophilic design, circadian lighting, and healthy materials can create spaces that support both physical, mental, and spiritual well-being throughout the home.
As Villavicencio points out, intentionally designing a space that reflects local energy can create a consistent place for both the body and mind to recharge and flourish.
Use Nature Intentionally
Integrating the outdoors into your wellness routine can profoundly enhance both body and mind. Oceanfront settings energize and refresh—consider beachside walks or breathwork sessions with ocean views, where the rhythmic sound of waves naturally supports meditation and movement practices.
Desert spaces encourage mindfulness and reduce stress. Early morning or late afternoon desert walks offer grounding experiences that indoor practices can’t replicate, whether in the foothills behind San José del Cabo or scenic hikes overlooking Cabo San Lucas at Cerro de la Z.
As Reyna emphasizes, these natural settings strengthen presence and focus, demonstrating how the land itself can help support personal transformation. Even brief, regular exposure to the sun and outdoors can amplify the restorative effects of your routine without requiring a formal studio.
Getting Involved in the Local Wellness Network
Los Cabos has a collaborative community that makes it easy for newcomers to get involved. From workshops and retreats to cacao ceremonies, temazcal rituals, holistic spas, and yoga, there’s a wide range of experiences for residents and visitors to explore.
Most events are open to the public, while some smaller gatherings happen through personal invitations and connections made within the community.
Public Events
Open workshops, classes, and retreats are widely advertised on studio websites, email newsletters, or social media. These events are open to all experience levels and offer insight into the variety of activities available while providing natural opportunities to meet practitioners, residents, and visitors.
The community is generous with information—regular participants often share details about upcoming events, new practitioners, or seasonal activities, making it simple to stay connected to what’s happening.
Invitation-Based Gatherings
Some smaller experiences develop through personal connections and shared interests, often organized through WhatsApp groups or among friends. These intimate settings allow for deeper exploration of particular modalities and often lead to lasting friendships.
Access to these gatherings typically comes naturally through participating in public events and building relationships with other practitioners and participants. The community is welcoming, and invitations often extend organically as you become more involved.
The Future of Los Cabos Wellness
The momentum is building. As more practitioners and entrepreneurs establish businesses here, Los Cabos is developing into a distinctive wellness destination that extends far beyond traditional spa treatments. For residents and long-stay visitors, this means access to workshops, ceremonies, and healing modalities that simply weren’t available five years ago—a chance to explore emerging practices, connect directly with leading practitioners, and participate in a community actively defining what wellness looks like in this corner of the Baja.
The evolution continues with an upcoming longevity clinic bringing regenerative medicine treatments to the region in 2026, adding a cutting-edge medical component to the peninsula’s wellness scene.
The healing community here remains welcoming and collaborative, making it straightforward for newcomers to find their place in an expanding network. The combination of factors that drew these entrepreneurs suggests this community will continue to grow. What became known as a luxury vacation destination is evolving into something more enduring: a place where people don’t just visit for wellness, but choose to build their lives around it.
Canadian copywriter & travel writer based in Los Cabos, Mexico.